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INSIGHTS

The game is changing during the pandemic. How fast can you adapt?

by Jai Wadhwani

May 25, 2020

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INSIGHTS

Customers buy products that solve a problem for them or help them achieve a specific task easily. They find the product valuable, only if the product is solving a problem for them, it doesn’t necessarily mean the product must be a critical need to them, but could also mean they just need it to boast their egos, for instance buying luxury products to look superior to peers, etc. Different emotions drive different product buying decisions for different people. Eventually, it really boils down to what emotion you are catering to. The science is very similar to what advertisers have been using for ages to trigger emotions.

Global crisis in 2020 changed the way you do business.

If the selected problem doesn’t exist or your solution doesn’t solve the customer’s problem, in reality, your products will be of no value to them. I use the word ‘Customer’ and not ‘Users’ here because no one will use the product. Which means that there is no market for it, and no ‘product-market fit.’ No matter how great the user experience and interface design is, the product has simply failed to solve the customer’s problem.

Customers buy products that solve a problem for them or help them achieve a specific task easily. They find the product valuable, only if the product is solving a problem for them, it doesn’t necessarily mean the product must be a critical need to them, but could also mean they just need it to boast their egos, for instance buying luxury products to look superior to peers, etc. Different emotions drive different product buying decisions for different people. Eventually, it really boils down to what emotion you are catering to. The science is very similar to what advertisers have been using for ages to trigger emotions.

If the selected problem doesn’t exist or your solution doesn’t solve the customer’s problem, in reality, your products will be of no value to them. I use the word ‘Customer’ and not ‘Users’ here because no one will use the product. Which means that there is no market for it, and no ‘product-market fit.’ No matter how great the user experience and interface design is, the product has simply failed to solve the customer’s problem.

Solving the problem

The solution to the problem mostly comes in the form of a product or a service. All products and services are designed and engineered to solve a specific problem. Design, by its definition, is nothing but a method of solving a problem. Be it a computer, architecture, consumer electronics, automobile, or digital products like Uber, Airbnb, Slack, and so on. Some of these solutions end up becoming a habit, so much that we end up being owned by the products, more than owning them. Yeah… we all love Tyler Durden, don’t we?

Tyler Durden

Like they say, ‘Either you are a consumer or a creator.’ Well, you can be both. Our team at Silverscoop is obsessed with designing products and experiences that make people’s lives better. We are all consumers in the end, and only by using or consuming, we learn how to make the experience better.

Crafting a delightful User Experience.

It all begins with who’s the problem you are trying to solve. Figure out exactly who you are serving, pick a niche.

Ask yourself, why these people would even bother about your product, or consider using it? How well the product caters to their need? Which specific problem of the customer is it trying to solve? All of this is a part of Qualitative User Research, Create Empathy Maps, User Journeys, Workflows, User Interviews, Surveys, etc.

Photo Credit: Unsplash.com

The users may not be able to articulate their problems; you get a lot of the answers by closely observing people in real life, you can dig deeper and talk to some of them to understand their pain-points. And now comes the tricky part… selecting that ONE problem to focus on.

User Interface is just one touch point for your Customers to experience your product or service. User Experience is how it makes them feel.

Jai Wadhwani

The users may not be able to articulate their problems; you get a lot of the answers by closely observing people in real life, you can dig deeper and talk to some of them to understand their pain-points. And now comes the tricky part… selecting that ONE problem to focus on.

Want to know more?

Gain more insights and delight your customers. Talk to our Expert.