Solve real-life problem, by design
Solve real-life problem, by design
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Customers buy products that solve a problem for them or help them achieve a specific task easily. They find the product valuable, only if the product is solving a specific problem, it doesn’t necessarily mean the product must be a critical need to them, but could also mean they just need it to boost their self-esteem, for instance buying luxury products to look superior to peers, etc. Different emotions drive different product buying decisions for people.
