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“Pay attention to
what users do,
not what they say.”

Jakob Nielsen, Ph.D and Principal at Nielsen Norman Group

We are a user-centric product strategy and design firm based in Mumbai.

We work closely with clients from around the world, getting to the heart of their business to develop successful products and strategies that helps these business thrive while making peoples lives better.

As one of the finest digital product design agency in India, we look to engage with our clients beyond the conventional design and development relationship, becoming a partner to the companies we work with.


We help our clients create disruptive products rapidly.

Domains Served
Billion in Value
Jai Wadhwani

Jai Wadhwani

Chief Executive Officer, Silverscoop

Jai has extensive experience of operating across a vast array of industries – from state-of-the-art ones such as Market Research to refreshingly irreverent ones as fashion. Each project is taken through a strategic process resulting in a meaningful experiences, adaptive design solution. He maintains a belief in the power of experience design; that the little details bring the greatest value, deliver the deepest meaning, and make the biggest difference in our lives.


Jai has played an important role in co-inventing and designing a consumer electronic digital audio player – Saregama Carvaan, more than a 2 million units have been sold within 2 years of it’s launch. Jai Wadhwani’s work has also been featured on Webby’s and other press releases. He played an instrumental role in successful product launches like,, moneycontrol apps,,,,, and 360quadrants.